Consent-aware personalization without freezing the roadmap

Personalization stalls when legal and marketing speak past each other. We map consent categories to trait families on a single wall chart so both sides point to the same artifact during reviews.

Operational paragraph: fallback copy blocks are drafted alongside primary variants so ESP failures never leak empty modules. QA scripts include screenshots of each fallback state.

Third paragraph: we schedule joint office hours after major ESP releases because connector changes often shift how traits hydrate—even when legal text stays static.

Closing paragraph: cohort participants leave with a versioned worksheet they can drop into their own wiki without reformatting.